Advanced TV DACH-Study 2025
Advanced TV Study 2025
In January 2025, Goldbach Group, Goldbach Austria and Goldvertise Media conducted their DACH study on Connected TV for the 8th time. The results show: Advertising on CTV is perceived more strongly, is better accepted and is an important component in the media mix – especially for hard-to-reach target groups such as cord cutters and heavy streamers.
Study findings of the 8th edition 2025
How is connected TV developing in the DACH region? In January 2025, we conducted our comprehensive Advanced TV Study for the eighth time – with exciting insights into current developments in the use and advertising perception of connected TV (CTV). The results clearly show that not only is CTV being used more intensively, but advertising in this environment is also gaining acceptance and relevance. In particular, cord cutters and heavy streamers can be targeted via this medium.
Get the Advanced TV Study 2025 here!
Download the Advanced TV Study 2025 for the DACH region and specifically for the German market here. You can expect the latest data, exciting insights and relevant facts about the use and development of connected TV. If you would like to go into more detail or discuss individual questions, please feel free to contact Mario Neumann and Imke Deuerlein at any time.
The study will be sent directly to the e-mail address you have provided – please also take a quick look in your spam folder.
Study – DACH Region
Study – German Market
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