Connected TV DACH-Study 2024
Connected TV Study 2024
Awareness and use of connected TV remain at a high level in the DACH region, as Goldbach has already demonstrated in the last editions of its study series. The current seventh edition of the Goldbach Advanced Study shows that advertising on connected TV is much more widely recognised and accepted by respondents compared to the previous year.
Study findings of the 7th edition 2024
The results of this year’s study show once again that Connected TV plays an important role in the media mix in order to address specific target groups such as cord cutters and heavy streamers, who are difficult or impossible to reach via other channels. In addition to the previous studies, the awareness of the advertising formats Connected TV Spots and Connected TV Ads was surveyed on the one hand and second screen usage during Connected TV consumption on the other.
Here you can find the short version for Germany and the whitepaper with DACH figures:
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Study – DACH Region
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