{"id":2788,"date":"2025-01-31T10:29:30","date_gmt":"2025-01-31T10:29:30","guid":{"rendered":"https:\/\/goldvertise.com\/?page_id=2788"},"modified":"2026-06-19T12:05:24","modified_gmt":"2026-06-19T12:05:24","slug":"ctv-study","status":"publish","type":"page","link":"https:\/\/goldvertise.com\/en\/ctv-study\/","title":{"rendered":"CTV Study"},"content":{"rendered":"

Advanced TV study 2026<\/p>\n

– now available!<\/p><\/h1><\/div>

Advanced TV Study 2026 - now available!<\/span> <\/span><\/h1><\/div>

In January 2026, Goldvertise Media conducted its ninth study on Advanced TV. The results show that CTV is increasingly being used on an individual basis, thereby opening up significant potential for the advertising market. Conscious content selection is replacing passive consumption and has been shown to increase the impact of advertising.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

0<\/span>%<\/span><\/div>
perceive advertising in the CTV environment<\/div><\/div><\/div>
0<\/span>%<\/span><\/div>
find advertising there perfectly acceptable<\/div><\/div><\/div>
0<\/span>%<\/span><\/div>
remember CTV-ads<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Study findings of the 9 th edition 2026<\/h2><\/div>

How is the use of connected TV developing in Germany? In January 2026, we conducted our comprehensive Advanced TV study for the ninth time \u2013 providing fascinating insights into the latest trends regarding usage and advertising perception in Connected TV (CTV). The analysis clearly shows that CTV has firmly established itself at the heart of everyday digital media consumption. The increasing personalisation of usage is creating higher-quality advertising environments with greater attention and relevance. For advertisers, this means more precise targeting and a measurably better impact.<\/p>\n

Find out more:<\/b> In our webinar<\/a>, we\u2019ll share further insights from the Advanced TV study and highlight the trends that are particularly relevant to CTV and Advanced TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Get the Advanced TV study 2026 here!<\/h2><\/div>

Download the Advanced TV Study 2026 for the DACH region and specifically for the German market here. You can expect the latest data, exciting insights and relevant facts about the use and development of connected TV. If you would like to go into more detail or discuss individual questions, please feel free to contact Mario Neumann<\/a> and Imke Deuerlein<\/a> at any time.<\/p>\n

The study will be sent directly to the e-mail address you have provided – please also take a quick look in your spam folder.<\/p>\n<\/div><\/div><\/div>

Study – German Market<\/h4><\/div>