Programmatic Advertising: Data-driven. Targeted. Real time.<\/h1><\/div>Programmatic Advertising:<\/span> Data-Driven<\/span>Targeted<\/span>Real-Time<\/span><\/span><\/span> <\/span><\/h1><\/div>Reach exactly the people who match your offer – in real time, across all channels and based on data. With programmatic advertising, you can target your advertising, minimise wastage and get more out of your budget.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
What is programmatic advertising?<\/h2><\/div>Programmatic advertising stands for the automated display of digital advertising – in real time, data-based and precisely targeted. Instead of booking advertising space manually, intelligent technologies take over the purchasing and targeting. User data is used to display the right advert at the right time and in the right environment. This not only increases the relevance for the target group, but also improves the efficiency of the campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
How programmatic video advertising works<\/p><\/h4><\/div>
Programmatic advertising really comes into its own in the online video<\/a> and connected TV (CTV)<\/a> sector. Advertisers use demand-side platforms (DSPs) to decide which adverts they want to buy – based on target group characteristics, context or user behaviour. At the same time, publishers make their advertising space available via supply side platforms (SSPs). Trading takes place in real time – each individual advert is auctioned in milliseconds.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Reach target groups – without wastage<\/p><\/h4><\/div>
Thanks to precise targeting, you can reach exactly those users who really fit your product or brand. Whether demographic characteristics, interests, location or current user behaviour – individual target group segments can be created using first-party data and partners such as Nielsen. This means that your video adverts are played exactly where they have an impact – on smartphones, laptops or smart TVs in the living room.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Video advertising on all screens<\/p><\/h4><\/div>
The trend is clear: video dominates digital communication. Users consume videos across all devices – from short mobile clips to TV adverts on connected TV. Programmatic advertising allows you to be present at precisely these moments. Whether instream, outstream or in-app – with programmatic video advertising, you can use all relevant channels in a high-quality and brand-safe way.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Transparent prices and full control<\/p><\/h4><\/div>
Programmatic advertising in the video and TV sector offers flexible pricing models – from fixed CPMs to real-time auctions in which the highest bidder wins. You decide which inventory you want to book and at what price. This gives you full control over budget, reach and campaign performance at all times.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Discover our programmatic portfolio<\/h2><\/div>Find more information about the media genres here.<\/p>\n<\/div>
Programmatic Advertising:<\/span> Data-Driven<\/span>Targeted<\/span>Real-Time<\/span><\/span><\/span> <\/span><\/h1><\/div>Reach exactly the people who match your offer – in real time, across all channels and based on data. With programmatic advertising, you can target your advertising, minimise wastage and get more out of your budget.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
What is programmatic advertising?<\/h2><\/div>Programmatic advertising stands for the automated display of digital advertising – in real time, data-based and precisely targeted. Instead of booking advertising space manually, intelligent technologies take over the purchasing and targeting. User data is used to display the right advert at the right time and in the right environment. This not only increases the relevance for the target group, but also improves the efficiency of the campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
How programmatic video advertising works<\/p><\/h4><\/div>
Programmatic advertising really comes into its own in the online video<\/a> and connected TV (CTV)<\/a> sector. Advertisers use demand-side platforms (DSPs) to decide which adverts they want to buy – based on target group characteristics, context or user behaviour. At the same time, publishers make their advertising space available via supply side platforms (SSPs). Trading takes place in real time – each individual advert is auctioned in milliseconds.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Reach target groups – without wastage<\/p><\/h4><\/div>
Thanks to precise targeting, you can reach exactly those users who really fit your product or brand. Whether demographic characteristics, interests, location or current user behaviour – individual target group segments can be created using first-party data and partners such as Nielsen. This means that your video adverts are played exactly where they have an impact – on smartphones, laptops or smart TVs in the living room.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Video advertising on all screens<\/p><\/h4><\/div>
The trend is clear: video dominates digital communication. Users consume videos across all devices – from short mobile clips to TV adverts on connected TV. Programmatic advertising allows you to be present at precisely these moments. Whether instream, outstream or in-app – with programmatic video advertising, you can use all relevant channels in a high-quality and brand-safe way.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Transparent prices and full control<\/p><\/h4><\/div>
Programmatic advertising in the video and TV sector offers flexible pricing models – from fixed CPMs to real-time auctions in which the highest bidder wins. You decide which inventory you want to book and at what price. This gives you full control over budget, reach and campaign performance at all times.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Discover our programmatic portfolio<\/h2><\/div>Find more information about the media genres here.<\/p>\n<\/div>
Reach exactly the people who match your offer – in real time, across all channels and based on data. With programmatic advertising, you can target your advertising, minimise wastage and get more out of your budget.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
What is programmatic advertising?<\/h2><\/div>Programmatic advertising stands for the automated display of digital advertising – in real time, data-based and precisely targeted. Instead of booking advertising space manually, intelligent technologies take over the purchasing and targeting. User data is used to display the right advert at the right time and in the right environment. This not only increases the relevance for the target group, but also improves the efficiency of the campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
How programmatic video advertising works<\/p><\/h4><\/div>
Programmatic advertising really comes into its own in the online video<\/a> and connected TV (CTV)<\/a> sector. Advertisers use demand-side platforms (DSPs) to decide which adverts they want to buy – based on target group characteristics, context or user behaviour. At the same time, publishers make their advertising space available via supply side platforms (SSPs). Trading takes place in real time – each individual advert is auctioned in milliseconds.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Reach target groups – without wastage<\/p><\/h4><\/div>
Thanks to precise targeting, you can reach exactly those users who really fit your product or brand. Whether demographic characteristics, interests, location or current user behaviour – individual target group segments can be created using first-party data and partners such as Nielsen. This means that your video adverts are played exactly where they have an impact – on smartphones, laptops or smart TVs in the living room.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Video advertising on all screens<\/p><\/h4><\/div>
The trend is clear: video dominates digital communication. Users consume videos across all devices – from short mobile clips to TV adverts on connected TV. Programmatic advertising allows you to be present at precisely these moments. Whether instream, outstream or in-app – with programmatic video advertising, you can use all relevant channels in a high-quality and brand-safe way.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Transparent prices and full control<\/p><\/h4><\/div>
Programmatic advertising in the video and TV sector offers flexible pricing models – from fixed CPMs to real-time auctions in which the highest bidder wins. You decide which inventory you want to book and at what price. This gives you full control over budget, reach and campaign performance at all times.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Discover our programmatic portfolio<\/h2><\/div>Find more information about the media genres here.<\/p>\n<\/div>
Programmatic advertising stands for the automated display of digital advertising – in real time, data-based and precisely targeted. Instead of booking advertising space manually, intelligent technologies take over the purchasing and targeting. User data is used to display the right advert at the right time and in the right environment. This not only increases the relevance for the target group, but also improves the efficiency of the campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
How programmatic video advertising works<\/p><\/h4><\/div>
Programmatic advertising really comes into its own in the online video<\/a> and connected TV (CTV)<\/a> sector. Advertisers use demand-side platforms (DSPs) to decide which adverts they want to buy – based on target group characteristics, context or user behaviour. At the same time, publishers make their advertising space available via supply side platforms (SSPs). Trading takes place in real time – each individual advert is auctioned in milliseconds.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Reach target groups – without wastage<\/p><\/h4><\/div> Thanks to precise targeting, you can reach exactly those users who really fit your product or brand. Whether demographic characteristics, interests, location or current user behaviour – individual target group segments can be created using first-party data and partners such as Nielsen. This means that your video adverts are played exactly where they have an impact – on smartphones, laptops or smart TVs in the living room.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Video advertising on all screens<\/p><\/h4><\/div> The trend is clear: video dominates digital communication. Users consume videos across all devices – from short mobile clips to TV adverts on connected TV. Programmatic advertising allows you to be present at precisely these moments. Whether instream, outstream or in-app – with programmatic video advertising, you can use all relevant channels in a high-quality and brand-safe way.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Transparent prices and full control<\/p><\/h4><\/div> Programmatic advertising in the video and TV sector offers flexible pricing models – from fixed CPMs to real-time auctions in which the highest bidder wins. You decide which inventory you want to book and at what price. This gives you full control over budget, reach and campaign performance at all times.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Find more information about the media genres here.<\/p>\n<\/div>Discover our programmatic portfolio<\/h2><\/div>
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