{"id":6145,"date":"2024-07-31T09:46:23","date_gmt":"2024-07-31T09:46:23","guid":{"rendered":"https:\/\/goldvertise.com\/?p=6145"},"modified":"2025-08-13T09:30:46","modified_gmt":"2025-08-13T09:30:46","slug":"adzine-article-ctv-targeting-of-tomorrow-target-group-matching-through-content-and-context","status":"publish","type":"post","link":"https:\/\/goldvertise.com\/en\/adzine-article-ctv-targeting-of-tomorrow-target-group-matching-through-content-and-context\/","title":{"rendered":"ADZINE article: \u201c(C)TV targeting of tomorrow: Target group matching through content and context\u201d"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:90px;\"><p data-start=\"228\" data-end=\"542\">In his latest guest article for ADZINE, Mario Neumann provides exciting insights into the future of targeting in Connected TV (CTV). He explores which parameters and metadata play a role in CTV, how content analysis contributes to effective targeting and to what extent the inclusion of context sustainably improves the advertising experience. He also sheds light on how the use of generative AI can ensure even more successful campaigns in the future.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:-40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"171\" title=\"Webseite Portfolio Bilder (8)\" src=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2024\/07\/Webseite-Portfolio-Bilder-8.png\" 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data-orig-sizes=\"(max-width: 718px) 100vw, 300px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type bhexagon\" style=\"--awb-margin-top:50px;--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.adzine.de\/2024\/07\/c-tv-targeting-von-morgen-zielgruppen-matching-durch-content-und-kontext\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Click here for the article<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.<\/p>\n","protected":false},"author":7,"featured_media":7257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-6145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-tv-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ADZINE article: (C)TV targeting of tomorrow<\/title>\n<meta name=\"description\" content=\"In his latest guest article for ADZINE, Mario Neumann provides exciting insights into the future of target group communication in Connected TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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