{"id":6152,"date":"2024-07-03T13:49:17","date_gmt":"2024-07-03T13:49:17","guid":{"rendered":"https:\/\/goldvertise.com\/?p=6152"},"modified":"2025-05-27T13:58:26","modified_gmt":"2025-05-27T13:58:26","slug":"wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video","status":"publish","type":"post","link":"https:\/\/goldvertise.com\/en\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\/","title":{"rendered":"W&#038;V Executive Briefing: &#8220;Interview: CTV combines the advantages of classic TV and online video&#8221;"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:90px;\"><p style=\"text-align: left;\">Connected TV (CTV) is experiencing a rapid upswing &#8211; but what is actually behind the boom in the advertising market? Mario Neumann provides exciting insights in this interview. More and more viewers are using digital reception channels, while new platforms such as Waipu, Zattoo and Samsung TV Plus are providing additional reach, especially among the young target group. At the same time, complexity is increasing due to new market players and fragmented sales structures. You can read about the resulting opportunities for advertisers and how more transparency can be created in the full interview.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:-40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"229\" title=\"189\" src=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189.png\" data-orig-src=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189-400x229.png\" alt class=\"lazyload img-responsive wp-image-5729\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271050%27%20height%3D%27600%27%20viewBox%3D%270%200%201050%20600%27%3E%3Crect%20width%3D%271050%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189-200x114.png 200w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189-400x229.png 400w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189-600x343.png 600w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189-800x457.png 800w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189.png 1050w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 718px) 100vw, 400px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type bhexagon\" style=\"--awb-margin-top:50px;--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/executive-briefing.wuv.de\/ctv\/interview\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Click here for the article<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-6152","post","type-post","status-publish","format-standard","hentry","category-connected-tv-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>W&amp;V Executive Briefing: Interview I Goldvertise<\/title>\n<meta name=\"description\" content=\"Connected TV is experiencing a rapid upswing - but what is actually behind the boom in the advertising market? Mario Neumann provides exciting insights in this interview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldvertise.com\/en\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"W&amp;V Executive Briefing: Interview I Goldvertise\" \/>\n<meta property=\"og:description\" content=\"Connected TV is experiencing a rapid upswing - but what is actually behind the boom in the advertising market? Mario Neumann provides exciting insights in this interview.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldvertise.com\/en\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldvertise\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-03T13:49:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T13:58:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/03\/189.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alina Rudi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Rudi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\\\/\"},\"author\":{\"name\":\"Alina Rudi\",\"@id\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/#\\\/schema\\\/person\\\/c7fa1176be150839467cf29053f5912c\"},\"headline\":\"W&#038;V Executive Briefing: &#8220;Interview: CTV combines the advantages of classic TV and online video&#8221;\",\"datePublished\":\"2024-07-03T13:49:17+00:00\",\"dateModified\":\"2025-05-27T13:58:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\\\/\"},\"wordCount\":1220,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/#organization\"},\"articleSection\":[\"Connected TV\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/goldvertise.com\\\/en\\\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\\\/\",\"url\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/wv-executive-briefing-interview-ctv-combines-the-advantages-of-classic-tv-and-online-video\\\/\",\"name\":\"W&V Executive Briefing: Interview I Goldvertise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldvertise.com\\\/en\\\/#website\"},\"datePublished\":\"2024-07-03T13:49:17+00:00\",\"dateModified\":\"2025-05-27T13:58:26+00:00\",\"description\":\"Connected TV is experiencing a rapid upswing - but what is actually behind the boom in the advertising market? 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