{"id":6933,"date":"2025-07-17T09:48:38","date_gmt":"2025-07-17T09:48:38","guid":{"rendered":"https:\/\/goldvertise.com\/?p=6933"},"modified":"2025-07-17T10:03:10","modified_gmt":"2025-07-17T10:03:10","slug":"goldvertise-establishes-its-own-io-marketplace-with-adslot-technology","status":"publish","type":"post","link":"https:\/\/goldvertise.com\/en\/goldvertise-establishes-its-own-io-marketplace-with-adslot-technology\/","title":{"rendered":"Goldvertise establishes its own IO marketplace with Adslot technology"},"content":{"rendered":"

Goldvertise relies on Adslot’s technology to consistently automate digital media buying in the moving image sector. The new IO marketplace gives advertisers direct access to the entire inventory. Goldvertise is thus professionalising campaign buying and lowering the entry barriers for agencies and direct customers alike.<\/strong><\/p>\n<\/div>

<\/span><\/div>

Unterf\u00f6hring, July 17th, 2025 \u2013 Goldvertise Media GmbH is now cooperating with the Australian technology provider Adslot to further automate digital media buying and make it more efficient. The provider, which specialises in guaranteed advertising bookings, provides the technological basis for Goldvertise’s new IO marketplace – and thus direct, transparent access to high-quality moving image inventory. The platform is established worldwide and enables the automated booking of guaranteed media inventory (\u201eAutomated Guaranteed\u201d).<\/p>\n

By connecting to the Adslot platform, advertisers and agencies can plan, book and play out all Goldvertise products directly via a central interface. Thanks to automated workflows, planning and processing are significantly accelerated and media inventories can be precisely selected according to target groups, regions and formats. Thanks to seamless integration into existing systems, Adslot enables maximum control, scalability and predictability – with consistently high data quality and brand security.<\/p>\n

Specifically, advertisers and agencies benefit in several ways:<\/p>\n

    \n
  • Significantly faster processes: <\/strong>The automation of centralised booking processes shortens the operational effort compared to conventional IO processes. Campaigns are live in the shortest possible time.<\/li>\n
  • Maximum transparency: <\/strong>The platform provides a transparent view of placements, prices and booked inventory – without hidden fees. Customers always know what their budget is being used for.<\/li>\n
  • More efficient budget utilisation: <\/strong>100 percent of the media budget used flows into functioning media. Manual administration and processing costs are drastically reduced.<\/li>\n
  • Planning security through guaranteed placements:<\/strong> Advertising space can be reliably secured for the long term – with binding terms, defined target groups and fixed prices.<\/li>\n
  • Simple integration: <\/strong>The platform fits seamlessly into existing setups. Whether direct customer or network agency – use is intuitive, quickly scalable and flexibly customisable.<\/li>\n<\/ul>\n

    \u201eWith Adslot technology, we are professionalising our entire booking process. Automation enables us to make media inventory accessible quickly and efficiently – both for experienced agencies and for medium-sized clients who want to invest in CTV for the first time\u201d, explains Mario Neumann, Director Business Development<\/strong> of Goldvertise Media GmbH<\/strong>.<\/p><\/h6><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.<\/p>\n","protected":false},"author":7,"featured_media":6929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goldvertise-en"],"acf":[],"yoast_head":"\nGoldvertise establishes its own IO marketplace with Adslot technology<\/title>\n<meta name=\"description\" content=\"Goldvertise relies on Adslot's technology to consistently automate digital media buying in the moving image sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldvertise.com\/en\/goldvertise-establishes-its-own-io-marketplace-with-adslot-technology\/\" \/>\n<meta property=\"og:locale\" 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