{"id":7245,"date":"2025-08-13T09:07:34","date_gmt":"2025-08-13T09:07:34","guid":{"rendered":"https:\/\/goldvertise.com\/?p=7245"},"modified":"2025-08-13T09:20:38","modified_gmt":"2025-08-13T09:20:38","slug":"horizont-article-how-streaming-search-and-social-media-are-causing-concern","status":"publish","type":"post","link":"https:\/\/goldvertise.com\/en\/horizont-article-how-streaming-search-and-social-media-are-causing-concern\/","title":{"rendered":"HORIZONT article: \u201cHow streaming search and social media are causing concern\u201d"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:90px;\"><p data-start=\"228\" data-end=\"542\">Driven by international trends and practical examples, connected TV (CTV) is becoming the central anchor in the moving image mix. In his guest article, Mario Neumann, Director of Business Development at Goldvertise, shows how this change is taking place and why advertising budgets are increasingly shifting from platforms such as Google and Meta to CTV. The industry is thus at a decisive turning point that is redefining the rules of the game in digital marketing.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:-40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"171\" title=\"Webseite Bilder\" src=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/08\/Webseite-Portfolio-Bilder-7.png\" data-orig-src=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/08\/Webseite-Portfolio-Bilder-7-300x171.png\" alt class=\"lazyload img-responsive wp-image-7250\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271050%27%20height%3D%27600%27%20viewBox%3D%270%200%201050%20600%27%3E%3Crect%20width%3D%271050%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/08\/Webseite-Portfolio-Bilder-7-200x114.png 200w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/08\/Webseite-Portfolio-Bilder-7-400x229.png 400w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/08\/Webseite-Portfolio-Bilder-7-600x343.png 600w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/08\/Webseite-Portfolio-Bilder-7-800x457.png 800w, https:\/\/goldvertise.com\/wp-content\/uploads\/2025\/08\/Webseite-Portfolio-Bilder-7.png 1050w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 718px) 100vw, 300px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type bhexagon\" style=\"--awb-margin-top:50px;--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.horizont.net\/medien\/kommentare\/connected-tv-wie-streaming-search-und-social-ins-schwitzen-bringt-229189\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Click here for the article<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-7245","post","type-post","status-publish","format-standard","hentry","category-connected-tv-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT article: How streaming search and social media are causing concern I Goldvertise<\/title>\n<meta name=\"description\" content=\"Mario Neumann shows how this change is taking place and why advertising budgets are increasingly shifting from platforms such as Google and Meta to CTV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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