Goldvertise Xchange: Future of TV November 25, 2026 · Munich
Goldvertise Xchange: Future of TV brings together decision-makers from media, advertising and technology. Expect fresh perspectives, valuable insights and meaningful networking as we explore the future of TV and CTV.
November 25, 2026 | Marias Platzl, Munich
Sponsors 2026
Panels 2026
Fragmentation is Reality – Who Will Build the One Total Video Buy?
Panel Talk · Flip for more ↻How can we create a true Total Video Buy across the entire video ecosystem?
TV, CTV and Online Video are increasingly converging. At the same time, inventory, technology and media planning remain fragmented.
Joining the discussion: Goldbach × Magnite x WPP
Next Generation Adtech – When Will AI Agents Take Over?
Panel Talk · Flip for more ↻What does this mean for agencies, sales houses and Adtech – and how close is the industry to autonomous media buying?
AI is already transforming media planning today. With Agentic Advertising, this development is moving one step further: AI agents could soon plan, buy and optimise media autonomously.
Joining the discussion: Index Exchange × PIA × esome x Deutsche Sparkassen- und Giroverband
CTV Reality Check
Agency Spotlight · Flip for more ↻Christof Baron will assess the latest developments and discuss
the opportunities, challenges and limitations of CTV in media planning. At the heart of the session is one key question: what does it take for CTV to truly deliver on its promise to advertisers in the long term?
Speaker: Christof Baron | NAYOKI Mediaplus
Retail Media × CTV
Spotlight Session · Flip for more ↻Will the big screen become a performance channel?
Together with Sarah Lavery from Amazon Ads, we’ll explore how closed-loop attribution is turning CTV into a powerful performance channel and creating new opportunities for SMBs and performance-driven advertisers. We’ll also take a closer look at the role – and real value – of cross-device conversion metrics.
Speaker: Sarah Lavery | Amazon Ads
From Sound to Impact: How Music Builds Brand Impact
Panel Talk · Flip for more ↻Which musical environment creates the right brand fit?
Together with our panellists, we will explore how advertisers and agencies can use music strategically, strengthen brand impact and make its success measurable.
Joining the discussion: Katrin Liebold (Consultant for Music Strategy) · Malte Hildebrand (Screenforce) · Julian Krohn (Scholz & Friends Sounds)
The current state of AI protocols in advertising.
Spotlight · Flip for more ↻Five theses on how Agentic Advertising could transform the market.
Agentic Advertising could fundamentally reshape processes and roles across the digital advertising market. Five key theses explore the technology’s potential, how intelligent agents could collaborate in the future and what is needed to establish shared industry standards.
Speaker: David Porzelt | Agentic Advertising Organisation
Who Measures, Who Decides?
Spotlight · Flip for more ↻Why Total Video Needs Common Standards.
TV, CTV, streaming and online video are increasingly converging – yet their measurement still often follows different standards. Who decides which reach counts and how comparable the results truly are? This session explores why Total Video needs shared standards and what is now required from the industry, media owners and agencies.
Speaker: Kerstin Niederauer-Kopf | AGF
Game Over, Democracy? Welcome to the Digitalocracy
Final Keynote · Flip for more ↻Who controls our digital public sphere and, increasingly, our democracy?
In his keynote, renowned media expert Martin Andree explores how tech monopolies, polarising algorithms and right-wing populist forces interact to reshape political discourse around the world. Drawing on the latest data from “Mapping the Digital World 2026”, he reveals the extent to which a small number of platforms already control our digital media landscape.
Speaker: Martin Andree | University of Cologne
Beyond Arbitrage: Build Your Own Buying Advantage
As programmatic enters the agentic era, FreeWheel Buyer Cloud helps agencies turn their GTM promise into a buying strategy that creates a visible, repeatable competitive advantage. Exclusive for agencies & media planners. Participation by registration only.
Hosted by: Rob Allen | Commercial Lead, FreeWheel x Conor O’Mahoney | Commercial Lead, FreeWheel
Servus & Connect by Advision
After a day full of insights, panels and discussions, the Xchange moves into its next round: Servus & Connect by Advision brings the community together for a relaxed evening.
Look forward to a Bavarian Night with Bavarian tapas and Kaiserschmarrn, accompanied by fitting music and plenty of space for good conversations.
Agenda
November 25, 2026 | Marias Platzl, Munich
1:30 pm
3:10 pm
5:00 pm
6:30 pm
Our Speakers 2026
Inspiration and expertise from leading voices in the industry.
Kerstin Niederauer-Kopf
Chairwoman of the Executive Management Board · AGF
Steffen Hopf
Regional Managing Director · Index Exchange
Thomas Spiegel
CEO · Goldbach Digital
David Porzelt
Chapter Lead for Germany | Austria | Switzerland · Agentic Advertising Organisation (AAO)
Sarah Lavery
Senior Business Development Leader · Amazon Ads
Malte Hildebrandt
Managing Director· Screenforce
Lennard Nagel
Executive Director Programmatic · PIA Media
Christof Baron
Managing Director · NAYOKI MEDIAPLUS
Katrin Liebold
Consultant for Music Strategy, Content & Artist Relations
Sabine Lipken
Senior Vice President · WPP Media
Bendix Eisermann
Managing Director · DFB.TV |SPORTDIGITAL
Benjamin Bunte
CEO · esome
Julian Krohn
Musik- und Audio-Expert · Scholz & Friends Sounds
Raphael Weiser
Senior Media Planner · Deutsche Sparkassen- und Giroverband
Rutger Maree
Commercial Director DACH · Magnite
Martin Andree
Media Researcher · University of Cologne
Alexander von Woikowsky
Host · Goldvertise Xchange
Peter Christmann
Host · Goldvertise Xchange
Frank Möbius
Host & Managing Director · Goldvertise Media GmbH
Looking Back at 2025
Goldvertise Xchange: Future of TV 2025
A day filled with fresh ideas, new perspectives and meaningful conversations: Goldvertise Xchange 2025 brought together decision-makers, experts and forward thinkers from media, advertising, content and technology to discuss the future of television.
The event focused on the developments transforming the TV and CTV market. From ad tech, data and artificial intelligence to content, creativity and new monetisation models, the programme created space for valuable insights, open discussions and new partnerships.
A big thank you to all attendees, speakers and partners who made Goldvertise Xchange 2025 a place for genuine exchange.
We look forward to continuing the conversation in 2026 and shaping the next chapter of the video landscape together.
Venue 2026
