Goldvertise Xchange: Future of TV November 25, 2026 · Munich
Fresh perspectives, valuable insights and inspiration for decision-makers across media, technology and advertising: Goldvertise Xchange brings together leading industry experts to shape the future of television.
Goldvertise Xchange: Future of TV
Since its launch as the Goldbach Broadcasters’ Day in 2018, the event has continued to evolve and is now known as
Goldvertise Xchange: Future of TV (formerly Goldbach Xchange).
The event provides an exclusive platform for agencies, advertisers, TV and CTV publishers, content and technology providers, and platform operators. Attendees gain valuable insights into the TV and CTV market, audience measurement, advertiser and agency perspectives, and the latest technological developments.
Goldvertise Xchange is where networking, collaboration and new business opportunities come together.
When? Wednesday, November 25, 2026
Where? Marias Platzl Hotel · Mariahilfplatz 4 · 81541 Munich
Sponsors 2026
Panels 2026
Fragmentation is Reality – Who Will Build the One Total Video Buy?
Panel Talk · Flip for more ↻How can we create a true Total Video Buy across the entire video ecosystem?
TV, CTV and Online Video are increasingly converging. At the same time, inventory, technology and media planning remain fragmented.
Joining the discussion: Visoon × Goldbach × Magnite
Next Generation Adtech – When Will AI Agents Take Over?
Panel Talk · Flip for more ↻What does this mean for agencies, sales houses and Adtech – and how close is the industry to autonomous media buying?
AI is already transforming media planning today. With Agentic Advertising, this development is moving one step further: AI agents could soon plan, buy and optimise media autonomously.
Joining the discussion: Index Exchange × PIA × esome
Our Speakers 2026
Inspiration and expertise from leading voices in the industry.
Kerstin Niederauer-Kopf
Chairwoman of the Executive Management Board · AGF
Steffen Hopf
Regional Managing Director · Index Exchange
Thomas Spiegel
CEO · Goldbach Digital
Benjamin Bunte
CEO · esome
Michael Möller
CTO · Visoon
Malte Hildebrandt
Managing Director· Screenforce
Lennard Nagel
Executive Director Programmatic · PIA Media
Katrin Liebold
Freelance Media Consultant for Music Strategy · DELUXE MUSIC
Martin Andree
Media Researcher · University of Cologne
Rutger Maree
Commercial Director DACH · Magnite
Christof Baron
Managing Director · NAYOKI MEDIAPLUS
Get Your Ticket Now
Looking Back at 2025
Goldvertise Xchange: Future of TV 2025
A day filled with fresh ideas, new perspectives and meaningful conversations: Goldvertise Xchange 2025 brought together decision-makers, experts and forward thinkers from media, advertising, content and technology to discuss the future of television.
The event focused on the developments transforming the TV and CTV market. From ad tech, data and artificial intelligence to content, creativity and new monetisation models, the programme created space for valuable insights, open discussions and new partnerships.
A big thank you to all attendees, speakers and partners who made Goldvertise Xchange 2025 a place for genuine exchange.
We look forward to continuing the conversation in 2026 and shaping the next chapter of the video landscape together.
Venue 2026
