Unterföhring, December 2, 2025 – Independent moving image marketer Goldvertise is expanding its transparency and quality promise and will rely on two key partners in the future to offer advertising customers an even more precise, traceable, and comparable data basis. With its connection to AGF Videoforschung through its partner HIGH VIEW from January 2026 and its already established collaboration with All Eyes on Screens (AEOS), Goldvertise is strengthening its data-based marketing offering and creating a more precise basis for advertisers for media planning, comparability, and campaign evaluation.

AGF as an established currency for planning, comparability, and performance evaluation

AGF is considered the binding and accepted currency in the German TV and video market. By integrating AGF, the established currency standard in the German TV and video market, into its own marketing portfolio, Goldvertise ensures that planning, comparability, and performance evaluation will be neutral, transparent, and precise in the future, based on a market-wide recognized database. AGF data will be available for the HIGH VIEW channels AXN Black, Just Cooking, and One Terra.

The advantages at a glance:

• Standardized performance values for planning, evaluation, and billing
• Greater market transparency across all channels and formats
• Accepted usage data that facilitates precise planning and optimization of campaigns in standard planning tools
• Comparability with established TV providers and inventories

AEOS delivers real-time usage data accurate to the second

In addition to AGF data, Goldvertise provides further usage information through its collaboration with AEOS. This data relates to all channels distributed via Vodafone, including AXN White, Kinowelt TV, sportdigital FUSSBALL, and sportdigital 1+.

The basis for this is a data pool of more than one million anonymized Vodafone households. This gives advertisers deep insights into actual usage behavior – accurate to the second and immediately usable for campaign optimization.

Among other things, the evaluations enable:

• Insights into incremental net reach growth and format performance, accurate to the second
• Transparent measurement of the reach of advertising slots, including for special interest channels
• Detailed analysis of channel-hopping behavior and advertising contacts
• Clear assessment of usage intensity for better campaign optimization

Transparency as a strategic guiding principle

With these two initiatives, Goldvertise, together with HIGH VIEW and other TV publishers, is consistently pursuing the goal of offering advertisers complete transparency in an increasingly heterogeneous moving image market.

The two partners aim to significantly improve both planning and performance analysis.

“We want to provide agencies and advertisers with exactly what they need in the current market environment: reliable data, genuine comparability, and new insights that make campaigns more effective,” summarizes Frank Möbius, Managing Director of Goldvertise.