Unterföhring, December 2, 2025 – Independent moving image marketer Goldvertise is expanding its transparency and quality promise and will in future rely on two key partnerships that provide different insights into the use of moving image content.

Starting in January 2026, data from AGF Videoforschung will be available for selected broadcasters for the first time through the partner HIGH VIEW, while the ongoing collaboration with All Eyes on Screens (AEOS) will provide separate real-time usage histories from the Vodafone panel. Through these two partners, Goldvertise is strengthening its data-based marketing offering and creating a more precise basis for media planning, comparability, and campaign evaluation for advertisers. Both data providers complement the TV portfolio in their own way and are not linked to each other.

AGF as an established currency for planning, comparability, and performance evaluation

AGF is considered the binding and accepted currency in the German TV and video market. By integrating AGF, the established currency standard in the German TV and video market, into its own marketing portfolio, Goldvertise ensures that planning, comparability, and performance evaluation will be neutral, transparent, and precise in the future, based on a market-wide recognized database. AGF data will be available for the HIGH VIEW channels AXN Black, Just Cooking, and One Terra.

The advantages at a glance:

• Standardized performance values for planning, evaluation, and billing
• Greater market transparency across all channels and formats
• Accepted usage data that facilitates precise planning and optimization in common tools
• Comparability with established TV providers and inventories

AEOS delivers usage histories accurate to the second in real time
Independent of AGF data, Goldvertise provides additional usage information through its collaboration with AEOS. This data relates to all channels distributed via Vodafone, including AXN White, Kinowelt TV, sportdigital FUSSBALL, and sportdigital 1+.
It is based on a separate data pool of more than one million anonymized Vodafone households. This gives advertisers deep insights into actual usage behavior – accurate to the second and immediately usable for campaign optimization.

Among other things, the evaluations enable:

• Second-by-second insights into incremental net reach growth and format performance
• Transparent measurement of the reach of advertising slots, including for special interest channels
• Detailed analysis of channel-hopping behavior and advertising contacts
• Clear assessment of usage intensity for better campaign optimization

Transparency as a strategic guiding principle
With these two different initiatives, Goldvertise, together with HIGH VIEW and other TV publishers, is consistently pursuing the goal of offering advertisers complete transparency in an increasingly heterogeneous moving image market.
With these two partners, both planning and performance analysis are to be significantly improved.
“We want to provide agencies and advertisers with exactly what they need in the current market environment: reliable data, genuine comparability, and new insights that make campaigns more effective,” summarizes Frank Möbius, Managing Director of Goldvertise.