Online Advertising: Moving image campaigns

Online Ads: Video Campaigns are transparenteasyprogrammatic

Precise targeting, data-supported optimisation and measurable success – this is how smart online advertising works. Maximise your reach too!

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Online Advertising: efficient and targeted

Online advertising remains one of the most effective ways to reach the right target group. Thanks to precise targeting and a programmatic approach, you can reach exactly the people who are relevant to your product or service.

A major advantage is the exact measurability of the results – click rate, impressions, conversions and costs per click can be analysed directly. This allows you to optimise your campaigns at any time and increase efficiency.

Here you can find the media kit and the sitelist for the online video sector:

Various targeting options

Online advertising enables advertisers to target their advertising material to specific target groups. Thanks to various targeting options and a programmatic approach, online advertising offers a very efficient way of addressing target groups.

Scalability & measurability

Online advertising also impresses with the precise measurability of results and key performance indicators, such as click rate, impressions, conversions and cost per click. Advertising customers can therefore continuously optimise and adapt their online advertising campaigns in order to increase their effectiveness.

Programmatic playout

Programmatic online advertising enables continuous market development. Campaigns no longer have a start and end date, but the advertising pressure is controlled and optimised as required. Users can thus be guided individually through the customer journey in the sense of 1:1 marketing.

Our products

  • Total Video: The classic video ads are eye-catching and are played out to suit the target group. We offer various targeting options such as contextual targeting, geo-targeting, device targeting and many more!
  • Mobile Only:With a mobile campaign, you can reach your target group anytime and anywhere!
  • TV on Demand:TV content on the small screen – the viewer is in lean-back mode here.
  • 100% Share of Voice: Benefit from 100% SoV through our special placements, which enable your brand to be fully recognised by the target group.

Our ad formats

In-Stream Ads

In-stream ads such as channel switch, pre-, mid- or post-roll ads are classic ads that are used exclusively before, during or after the broadcast of a video.

Out-Stream Ads

Out-stream ads are innovative in-page adverts that are integrated into the editorial content of a website. The adverts blend into the natural flow of reading and thus generate a high level of attention. Choose the right format for your campaign.

Bumper Ads

Bumper ads are a form of in-stream ads that have a maximum length of 10 seconds and cannot be skipped.