Programmatic advertising really comes into its own in the online video and connected TV (CTV) sector. Advertisers use demand-side platforms (DSPs) to decide which adverts they want to buy – based on target group characteristics, context or user behaviour. At the same time, publishers make their advertising space available via supply side platforms (SSPs). Trading takes place in real time – each individual advert is auctioned in milliseconds.

Thanks to precise targeting, you can reach exactly those users who really fit your product or brand. Whether demographic characteristics, interests, location or current user behaviour – individual target group segments can be created using first-party data and partners such as Nielsen. This means that your video adverts are played exactly where they have an impact – on smartphones, laptops or smart TVs in the living room.

The trend is clear: video dominates digital communication. Users consume videos across all devices – from short mobile clips to TV adverts on connected TV. Programmatic advertising allows you to be present at precisely these moments. Whether instream, outstream or in-app – with programmatic video advertising, you can use all relevant channels in a high-quality and brand-safe way.

Programmatic advertising in the video and TV sector offers flexible pricing models – from fixed CPMs to real-time auctions in which the highest bidder wins. You decide which inventory you want to book and at what price. This gives you full control over budget, reach and campaign performance at all times.