Advertising on Special Interest Pay and Free TV

Advertising on Special Interest Pay and Free TV

Immerse yourself in the world of television with us! With enthusiasm and expertise, we offer you the parallel marketing of pay TV and free TV in Germany. Our portfolio includes strong channel brands and high-quality target groups that are clearly defined. Reach an attention-grabbing audience and minimise scatter loss with your TV advertising via our channels.

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TV channels
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Spot creatives per month
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Topic genres

Why special interest TV channels are so valuable

Special interest TV channels (or niche TV channels) focus on a specific genre or a specific target group – unlike large channels that appeal to a broad audience. This has decisive advantages: These channels know their viewers’ interests precisely and deliver customised content. This creates a strong bond between broadcaster and audience.

Special interest TV channels are also particularly attractive for advertisers. Here you can reach a specifically selected, highly interested target group. Your advert is placed in an environment that perfectly matches the interests of the viewers – for maximum advertising impact!

Advantages of TV advertising on Special Interest channels

  • 1

    Targeted advertising & strong target group orientation

  • 2

    High attention of target group

  • 3

    Conscious television watching

  • 4

    Emotional advertising impact thanks to a combination of moving images and sound

  • 5

    Attractive price-performance ratio

  • 6

    Specialised content: TV advertising in specific content genres

Special Interest TV channels in 5 genres

Our TV channels are clustered in 5 different genres to reach the specific target groups and their interest.

Entertainment

For a demanding entertainment target group!

Travel & Enjoyment

For all travel fans and pleasure seekers!

Sports & Action

For adventure lovers & fitness freaks

Guide & Knowledge

Expand knowledge and personal horizons.

Music

For all music lovers!

Advertising on special interest TV channels reaches a precisely defined target group with a high level of interest in the respective topic. This minimises wastage and the advertising impact is particularly high. Advertising on special interest TV channels reaches a precisely defined target group with a high level of interest in the respective topic. This minimises wastage and the advertising impact is particularly high.

Special interest TV advertising (or niche TV advertising) appeals to an engaged audience, ensures a high level of brand loyalty and allows you to address your target group precisely. In addition, advertising costs are more favourable than with large TV stations.

The cost of TV advertising on special interest channels varies depending on the channel, airtime and length of the advert. Compared to major TV stations, the prices are often cheaper, while the target group approach is more effective. You can find our TV advert prices in the media kit.

Yes, advertising on special interest TV channels is a cost-effective way for SMEs in particular to reach exactly the right target group – with a high advertising impact and measurable success.

The combination of classic TV advertising, online video and connected TV ensures maximum reach and target group appeal. While your advert attracts a high level of attention on special interest TV, you can target it via connected TV and digital platforms – ideal for a seamless, cross-media advertising strategy.