Starting in 2027, DELUXE MUSIC will be marketed by Goldvertise
Starting in 2027, DELUXE MUSIC will be marketed by Goldvertise
By bringing the AGF Videoforschung-measured HIGH VIEW channels
DELUXE MUSIC and SCHLAGER DELUXE, as well as the pay-TV channel BERGBLICK, into its
own advertising sales portfolio and expanding its FAST channel offering,
Goldvertise is strengthening its advertising proposition. Further strategic partnerships
provide access to even more premium inventory, greater transparency and enhanced technological
connectivity, thereby creating added value for advertisers and publishers
alike.

Unterföhring, 04th of August 2026 – Goldvertise is consistently pursuing its growth strategy and strengthening its position as an independent advertising sales partner for digital video in the German-speaking market.
As of 1 January 2027, Goldvertise will handle advertising sales for the established free-to-air TV brand DELUXE MUSIC. The channel reaches up to 13.4 million net viewers per month. The portfolio will also include SCHLAGER DELUXE, BERGBLICK, DELUXE RAP and DELUXE DANCE. Together with the channels already measured by AGF Videoforschung – AXN Black, AXN White, ONE TERRA and JUST COOKING – Goldvertise is expanding its measurable offering and creating additional reach for advertisers. With series highlights such as “Sea Patrol” and “Yellowstone”, AXN Black achieves peak audience shares of up to 2% within the commercially relevant target group of viewers aged 14 to 59. In addition, the data partnership with All Eyes on Screens (AEOS) enables transparent performance measurement for further special-interest channels within the Goldvertise portfolio, including Kinowelt TV, Sportdigital FUSSBALL and Sportdigital1+.
Goldvertise is also continuously expanding its owned-and-operated CTV inventory. In September of this year, advertising sales will begin for additional premium FAST channels from HIGH VIEW. The addition of multimedia music platform Stingray further expands the client portfolio with high-quality CTV offerings. Goldvertise’s digital video portfolio also includes mandates such as the international music network Vevo and the FAST channels available on the O2 platform. With a reach of more than 9 billion advertising contacts per month across over 400 FAST channels, Goldvertise provides advertisers with a relevant CTV offering featuring a steadily growing portfolio of premium inventory.
On the technology side, Goldvertise recently entered into partnerships with global ad tech provider FreeWheel and supply-side platform Index Exchange to make the programmatic buying and selling of inventory more efficient and unlock new opportunities for advertisers and publishers.
“Our goal is to strengthen the market through an open, independent and technologically advanced advertising sales model. By continuously expanding our portfolio and partner network, we are creating an offering that meets both the requirements of modern media planning and the interests of premium content providers,” says Frank Möbius, Managing Director of Goldvertise Media.
Added value for advertisers: Premium reach across distribution platforms
As a portfolio sales house, Goldvertise provides advertisers with centralised access to high-quality premium video inventory, regardless of the respective distribution platform. The result is maximum reach, greater transparency and more efficient buying processes. Modern data and technology solutions ensure seamless integration and a high degree of automation.
Greater control and new revenue opportunities for publishers
Through a direct connection with Goldvertise, publishers benefit from greater control over their inventory and expanded access to national and international advertising budgets. As an independent one-stop shop, Goldvertise creates additional revenue opportunities with maximum transparency, full control and sustainable value creation.
Advancing the video advertising market together
By continuously expanding its inventory, technology partnerships and demand network, Goldvertise aims to make the market for premium digital video more sustainable, transparent and efficient. The company combines high-quality content, modern technology and strong partnerships within an open advertising sales model that meets the requirements of an increasingly automated advertising market.
Contact:
Goldvertise Media GmbH
Contact person: Imke Deuerlein
presse.de@goldvertise.com
www.goldvertise.com