Connected TV (CTV) is experiencing a rapid upswing – but what is actually behind the boom in the advertising market? Mario Neumann provides exciting insights in this interview. More and more viewers are using digital reception channels, while new platforms such as Waipu, Zattoo and Samsung TV Plus are providing additional reach, especially among the young target group. At the same time, complexity is increasing due to new market players and fragmented sales structures. You can read about the resulting opportunities for advertisers and how more transparency can be created in the full interview.