With Goldbach, the partners are commissioning a highly experienced marketer for their video advertising that offers suitable solutions for publishers with high-quality content. In a complex, not yet standardized market, it is now essential to harness the growth of streaming content and the high level of awareness among viewers for their own channels.

Titan OS is the new operating system developed by the homonymous Barcelona-based technology and advertising company. Through strategic partnership with TP Vision, it is already installed on Philips Linux 2024 devices and will be rolled out to earlier models.      Titan OS seamlessly integrates a wide variety of content on its homepage, from top apps, to numerous FAST channels. It also enables the use of intelligent advertising solutions. By integrating all content on the homepage, it simplifies content discovery for audiences while expanding potential reach of advertising. Titan OS is also available to power smart TV devices from manufacturers who do not have their own operating system: With immediate effect, Goldbach is exclusively marketing the CTV spots as well as all other advertising integrations on Titan OS in the DACH region.

The other CTV partnerships at a glance:

• Motorvision is one of the leading media brands for motorsport fans, bikers and car enthusiasts in German-speaking countries. The company offers a multimedia portfolio that includes various FAST and CTV offerings. The FAST channel “Motorvision” presents the comprehensive world of the automobile and shows driving reports, reports and selected motorsport content such as the NASCAR Whelen Euro Series. The “Motorvision Classic” channel focuses on the automotive treasures of past decades. “More Than Sports TV” rounds off the portfolio with selected sports highlights, including live broadcasts from the European Rugby Champions Cup and the MXGP.

• LooLoo Kids is a musical CTV channel for kids and parents alike. With an extensive collection of songs, stories and games, the content is tailored to entertain and inspire children of all ages while encouraging critical thinking, creative exploration and a sense of imagination in an educational sense.
• Sportdigital FUSSBALL’s FAST channel “Scooore” was launched on the Samsung TV Plus streaming platform in December 2023. Users of Samsung smart TVs can now watch exciting soccer content and selected live matches from Sportdigital FUSSBALL on their smart TVs and Galaxy devices. This partner can also be booked exclusively via Goldbach.

The special feature of the new partnerships: The CTV channels are marketed across all platforms. Agencies and advertisers can book the advertising spaces, which are distributed via various providers, via Goldbach as the central marketer.

Mario Neumann, Director Business Development at Goldbach Germany, says: «The digital transformation of television offers specialized publishers in particular exponential growth opportunities for the marketing of their content inventory. We are delighted to be working with our partners Titan OS, LooLoo Kids, Scooore and MotorVision for the entire DACH region. Advertisers will gain programmatic access to high-quality content environments and specific target groups whose special interests enable precise targeting with relevant brand communication.»