Unterföhring, 22. October 2024 – The technology-oriented marketer Goldbach Germany is expanding its CTV and online video portfolio and is taking over the exclusive ad sales of Vevo, the world’s leading music video network, in the DACH region with immediate effect. Goldbach Germany already works with over 60 CTV and online video partners and is now further expanding its network of international publishers. As the official marketer of Vevo, Goldbach offers advertisers a unique platform to reach their target groups in the premium content environment.

Vevo is a joint venture between Sony Music and the Universal Music Group. Vevo’s streaming service offers a huge selection of high-quality broadcast content worldwide, including official music videos as well as an ever-growing range of live performances and innovative original programs. The platform enables artists to reach a global audience quickly and offers viewers high-quality music videos of their favorite stars. Advertisers benefit from the opportunity to reach a broad audience, especially hard-to-reach viewers who are increasingly consuming via digital platforms due to changing media consumption behavior. In addition to online video distribution, Vevo offers global access to over 30 connected CTV platforms, enabling viewers around the world to consume music videos – with an impressive reach. In Germany alone, Vevo reaches 22 million viewers, around a quarter of the population every month.

“Music videos offer brands an emotional bridge to passionate audiences and create new ways of interacting that put the viewer experience front and center,” says Richard Brant, Senior Director Advanced TV UK & International at Vevo. “With Goldbach on our side, we look forward to giving even more advertisers access to our attractive audience.”

Mario Neumann, Business Development Director at Goldbach, adds: “As Vevo’s exclusive marketer in the DACH region, we are delighted to offer our clients access to premium media inventory available on the largest and most popular digital video and TV platforms. This partnership allows us to offer customized, high-impact advertising opportunities that guarantee high and transparent reach in a brand-safe environment and precise targeting.”